Streaming and Subscription Price Increases in the US (2026)

Most subscriptions get more expensive every year or two, and existing subscribers usually find out from an email shortly before the new price reaches their bill. This timeline lists the US price changes we track, newest first, with the old and new prices. Current prices are on each service’s page.

Short answer

• 2026 so far: Netflix, Spotify, Paramount+, Amazon Music Unlimited, YouTube Premium, PlayStation Plus, Apple Music, TIDAL, Peacock, Apple TV, Disney+ and Hulu all raised US prices. Xbox Game Pass Ultimate went down.
• Biggest jump in percentage terms: Xbox Game Pass Ultimate went from $19.99 to $29.99 a month (+50%) in October 2025, then down to $22.99 in April 2026.
• No US increase in the latest round: iCloud+ (Apple raised it in eight other countries in July 2026) and Nintendo Switch Online (raised in Japan from July 1, 2026). ChatGPT Plus and Claude Pro still cost what they did at launch.

2026

• Disney+ and Hulu — announced September 23. Disney+ with ads went from $11.99 to $12.49 a month and Disney+ Premium from $18.99 to $21.49; Hulu with ads went from $11.99 to $12.49 and Hulu Premium from $18.99 to $21.49. The Disney+ and Hulu bundle with ads stayed at $12.99; the ad-free bundle went from $19.99 to $21.99. New subscribers pay the new prices first, existing ones from their next billing cycle.
• Apple TV — August 28. From $12.99 to $14.99 a month, and from $99 to $119 a year.
• Peacock — August 18. Select from $7.99 to $8.99, Premium from $10.99 to $12.99 and Premium Plus from $16.99 to $19.99 a month; yearly plans became $89.99, $129.99 and $199.99. Existing monthly subscribers pay the new price from their first bill on or after September 17.
• TIDAL — from billing dates on or after August 3. Individual from $10.99 to $11.99, Family from $16.99 to $19.99 and Student from $5.49 to $6.99 a month.
• Apple Music — July 17. Individual from $10.99 to $11.99, Family from $16.99 to $19.99, Student up $1 to $6.99. Apple One Family and Premier went up $2, to $27.95 and $39.95.
• PlayStation Plus — May 20, for new subscribers. Essential from $9.99 to $10.99 a month, Extra from $14.99 to $16.99 and Premium from $17.99 to $19.99. Existing US subscribers keep their price unless their subscription lapses or they change tiers.
• Xbox Game Pass — April 21, a price cut. Ultimate from $29.99 to $22.99 and PC Game Pass from $16.49 to $13.99 a month — but new Call of Duty games no longer arrive on day one on those plans.
• YouTube Premium and YouTube Music — April. Premium Individual from $13.99 to $15.99, Family from $22.99 to $26.99, Lite from $7.99 to $8.99, and Music Premium from $10.99 to $11.99 a month.
• Netflix — March 26. Standard with ads from $7.99 to $8.99, Standard from $17.99 to $19.99 and Premium from $24.99 to $26.99 a month.
• Amazon Music — announced in February, from billing dates on or after March 5 for existing subscribers. Unlimited Individual from $11.99 to $12.99 a month ($10.99 to $11.99 for Prime members) and the annual Family plan from $199 to $219.
• Spotify — announced January 15, from February billing dates. Individual from $11.99 to $12.99, Student from $5.99 to $6.99, Duo from $16.99 to $18.99 and Family from $19.99 to $21.99 a month.
• Paramount+ — January 15. Essential from $7.99 to $8.99 and Premium from $12.99 to $13.99 a month; yearly plans became $89.99 and $139.99.

2025

• HBO Max — October 21 for new subscribers, from November 20 for existing ones. Basic with Ads from $9.99 to $10.99, Standard from $16.99 to $18.49 and Premium from $20.99 to $22.99 a month; yearly plans became $109.99, $184.99 and $229.99.
• Xbox Game Pass — October 1. Ultimate from $19.99 to $29.99 and PC Game Pass from $11.99 to $16.49 a month, while Essential and Premium replaced Core and Standard.
• Peacock — July. The increase before the August 2026 one.
• Amazon Music — late January, from March 5 for existing subscribers. Unlimited Individual from $10.99 to $11.99 a month ($9.99 to $10.99 for Prime members) and Family from $16.99 to $19.99.
• Netflix — January 21. Standard with ads from $6.99 to $7.99, Standard from $15.49 to $17.99 and Premium from $22.99 to $24.99.
• Microsoft 365 — January 16. Personal from $6.99 to $9.99 and Family from $9.99 to $12.99 a month, when Copilot was added — Microsoft’s first US increase since the plans launched.
• YouTube TV — December 12, 2024 for new members, January 13, 2025 for existing ones. The Base Plan from $72.99 to $82.99 a month.

Earlier

• Zwift — May 2024. The monthly membership from $14.99 to $19.99, the annual one to $199.99.
• EA Play — May 10, 2024. EA Play from $4.99 to $5.99 a month and EA Play Pro from $14.99 to $16.99.
• Paramount+ — August 2024. The increase before January 2026.
• Proton — July 1, 2023. The monthly Unlimited plan from $11.99 to $12.99 for new subscribers.
• Amazon Prime — February 2022. From $119 to $139 a year and from $12.99 to $14.99 a month. Since January 29, 2024, Prime Video shows ads unless you pay $2.99 a month more.
• Dropbox Plus — May 29, 2019. From $10 to $12 a month, when storage doubled from 1 TB to 2 TB — Dropbox’s first increase in four years. Plus is still $11.99 a month.

No US increase

• ChatGPT Plus — $20 a month since OpenAI launched it on February 1, 2023.
• Claude Pro — $20 a month since Anthropic launched it on September 7, 2023.
• iCloud+ — not in the July 2026 round, when Apple raised it in eight other countries.
• Nintendo Switch Online — US yearly prices are the same as when the Expansion Pack launched in October 2021; Nintendo raised prices in Japan from July 1, 2026.
• Google One — not in Google’s July 2026 round, which raised prices in Algeria, Egypt, Nigeria, Pakistan and Turkey.
• Google AI Pro — still $19.99 a month; on April 1, 2026, Google raised its storage from 2 TB to 5 TB at no extra cost.

What to do when a price goes up

• Check whether you can still pay the old price. Some services keep existing subscribers on the old rate for a while; PlayStation Plus keeps it unless your subscription lapses.
• Look at the plan with ads or a yearly plan. Peacock, Paramount+ and HBO Max sell yearly plans; whether one pays off depends on how many months you’d really use it — check with the monthly vs. annual calculator.
• Rotate instead of keeping everything. Most streaming plans are month to month, so you can cancel and come back when a show you want returns — our cancellation guide shows where to cancel each one, and the streaming cost per hour calculator shows which service to drop first.